During World War II, the United States government sold war bonds as a way to finance the war effort. War bonds were a type of government-issued security that could be purchased by individuals and institutions and were used to raise money for the military. They were sold in denominations ranging from $25 to $10,000 and had a fixed interest rate and maturity date.

The sale of war bonds was heavily promoted as a way for ordinary citizens to contribute to the war effort and support the troops. The government launched a series of public campaigns to encourage the purchase of war bonds, which included posters, radio broadcasts, and celebrity endorsements. Sunset Magazine was certainly no exception here and consistently featured government and war effort advertising during WWII.