Sunset Magazine January 1926
Sunset Magazine January 1926
In the 1920s, Sunset Magazine was already well-established as a respected and influential publication. The magazine had a focus on the outdoors, travel, and the unique culture of the western United States. It covered a wide range of topics, including home and garden, food and drink, and the burgeoning surf culture in Hawaii.
Looking back at 1926 from a historical perspective and to add context to this cover image, let’s explore a few key historical events with relation to Hawaii and American tourism:
In 1926, the first transpacific airmail flight took off from Oakland, California and arrived in Honolulu, Hawaii on September 9th. This marked the beginning of regular airmail service between the mainland United States and Hawaii, and it made it significantly easier for people to travel to and from the islands.
In 1926, the first official Hawaiian state holiday was celebrated on June 11th. The holiday, called "Kamehameha Day," honored King Kamehameha I, who united the Hawaiian islands in the late 18th century. The holiday became a popular attraction for tourists visiting the islands.
In 1926, the Hawaii Visitors Bureau was established. The bureau was responsible for promoting Hawaii as a vacation destination and attracting tourists to the islands.
Overall, this seems to paint a picture as to why Sunset included such prominent Hawaii (and surf) imagery and content during 1926.
